When it comes to getting as much attention as possible as an online store owner, the use of platforms such as Shopify can make getting the job done that much easier. Platforms such as Amazon and Shopify are excellent for helping entrepreneurs with their eCommerce endeavors, and the latter is particularly intuitive.

That said, there are still a few things you have to figure out to ensure you get the attention of your target demographic. For example, when considering the design of your storefront, do you make use of Shopify’s premium templates, or are the free templates enough to give online users what they want? Again, it might seem like the paid route is better, but there are a few things to consider.

Shopify website design is much like building any other business website

One of the things to keep in mind is that working on website design for Shopify should be treated the same as any other business website. The idea is to keep things simple enough for people to get what they want while remaining accessible when dealing with features and overall presentation.

When you think about organizing a physical supermarket, it’s often about giving people an easy way to get to the products they want. You can use the same mindset for setting up a Shopify website, as it’s all about convenience and accessibility.

Why are paid templates so crucial?

The thing about Shopify paid templates is that they’re considered top-quality for general web design. It was made by those who have a good idea of how Shopify websites get the attention of the target demographic, making it an excellent place to start for inexperienced online store owners. It’s the kind of situation where you don’t have to think too hard about Shopify website design. All you have to do is look for a paid template that you feel is a good fit for your website and go from there.

What are the advantages of free templates?

While paid templates are always top-quality designs, free designs require a bit more work to go through. However, with a bit of research and hard work, you’ll find that free templates can be just as effective as the premium versions. All you have to do is keep in mind that your online store must be simple and accessible. Something as simple as putting yourself in your clients’ shoes and organizing your products in such a way that makes it easier for you can go a long way. There are many free templates out there that offer the minimalist approach, something that most online users can appreciate.

Which one should I use?

You can choose paid or free templates based on how comfortable you are with web design. If you know what you want and a free template matches your preference, go with that. On the other hand, if you don’t want to think too hard, you can go for the paid templates, which tend to do the thinking for you. Either way, your Shopify platform benefits.

Shopify Web Design Templates: Paid or Free?