These 4 marketing myths can get you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with every myth will boost your sales if you act on them instead.

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Don’t abandon advertising that’s working – but keep trying strengthen it. And regularly test new in order to see that they work in which you. If you never make any changes with your advertising, income will eventually decline.

Tip: Look for some low-cost ways can easily enhance the perceived value of your service or product. Then test raising your price. You shouldn’t be surprised if both profits and your profit margin go themsleves.

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Tip: 100 % possible automatically keep advertising up to speed by allocating 80 percent of your allowance to proven promotions and 20 percent to testing new tips. When something new works better than your proven promotions, move it to the 80 percent group get noticed and be testing something else in the 20 percent category.

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